As the digital landscape continues to evolve, it’s becoming increasingly complex to engage consumers and effectively align with their interests. For advertisers, this means the need to connect with customers across an ever-expanding array of channels to reach them where they spend their time. Google Display Ads (GDA) offer a powerful tool for forging those connections. GDA enables advertisers to drive reach and performance across websites and apps with visually engaging, immersive creative. Today, we’re sharing updates that will help advertisers create even more compelling ad experiences across Display inventory.
Expanded Flexibility and Reach Across Platforms
Google Display Ads, along with the broader Google Display Network (GDN), allows advertisers to extend and diversify their marketing strategies across over 3 million websites and apps. Now, we’ve increased our inventory to cover a broader range of platforms and categories, including news, sports, social media, and gaming. In the coming weeks, you’ll also have access to third-party Connected TV (CTV) inventory across key categories like TelevisaUnivision, MLB, and FOX News. This expanded selection of networks and channels ensures that your brand reaches your audience on their favorite media.
We’re also providing more flexibility in how you purchase Display ads. You can now use them in both standalone Display and Performance Max campaigns. Additionally, we’ve recently added Google Display inventory to Demand Gen campaigns, allowing you to stay top-of-mind with more customers, wherever they’re engaging with visual-first content. Previously, Demand Gen only had access to a video-specific subset of the Google Display Network via Google Video Partners (GVP). If you’ve opted into GVP and uploaded image assets to your Demand Gen campaigns, your image ads will now be served on the Google Display Network as part of this transition. In our testing, advertisers who incorporated Google Display Network into their Demand Gen campaigns saw an average 16% increase in conversions. For more details on how to integrate the Google Display Network into your Demand Gen campaigns, visit our Google Ads Help Center.
Faster and Easier Creation of High-Quality Creative
According to Ipsos, the quality of an ad’s creative determines 75% of its recall potential. It’s crucial to ensure your brand appears in the best light across Display surfaces, which is why we’ve launched new creative features to assist you. For instance, we’ve upgraded our image generation models to Imagen 3, a cutting-edge text-to-image model powered by Google AI, to help you drive even stronger creative performance across all campaign types, including Display. This model has been fine-tuned using ad performance data from various industries.
We’ve also made it simpler for teams to review and collaborate on creative assets. All your assets can now be previewed in a dedicated gallery, offering greater transparency about how AI has enhanced and combined imagery, and how assets will display across different formats and surfaces on desktop, video, and mobile. If you need feedback from other teams, you can easily generate a review link from the preview gallery to share with partners.
While accelerating creative production is key, it’s also important to maintain control over how your brand is represented. To support that, we’re introducing a variety of creative templates for Display ads, so you can ensure your brand standards are adhered to when creating new assets.
Improved Quality Standards and Safeguards
We are constantly working to improve the quality of inventory served by Google Display Ads. Our process includes regular reviews and evaluations of publishers and their inventory on the Google Display Network, protection against invalid activity and ad fraud, and the implementation of new safeguards to minimize exposure to potentially invalid leads and traffic. Additionally, we’ve launched several improvements to elevate ad placement quality, including enhanced inventory verification procedures and the integration of more sophisticated site quality signals into our screening algorithms.
With these updates, boosting your reach and performance through the Google Display Network has never been easier, while also ensuring your brand standards are maintained. This is part of our ongoing commitment to providing the best experience for both advertisers and customers in the online space.
