How to Design Your Social Media Content According to the 80/20 Rule

First, let’s clarify what the 80/20 rule is. Specifically, the 80/20 rule suggests that 80% of your social media posts should be valuable to your audience—meaning they should educate, entertain, or address their needs—and only 20% should explicitly promote your business.

To effectively design content following the 80/20 rule, consider these strategies:

1. Plan and Schedule Content: Use a social media scheduling tool or marketing automation platform to plan your content calendar. This will help you ensure that your posts align with the 80/20 rule. For example, if you post 20 times a month, aim for around 16 posts to be valuable content and 4 posts to be promotional.
2. Leverage RSS Feeds: Connect RSS feeds to your social media scheduling tool to easily find and share relevant, high-quality content. Look for news outlets or lifestyle blogs that align with your audience’s interests and curate their content for your social media streams.
3. Set Specific Days for Different Types of Content: Designate specific days of the week for different types of content. For instance, you might focus on educational or entertaining posts early in the week and save promotional posts for the end. This ensures a balanced approach while keeping your audience engaged.
4. Create Valuable Content: Focus on creating content that provides value to your audience. This could be tips, how-to guides, industry insights, or entertaining posts that resonate with their interests. The key is to address their needs and preferences, building trust and engagement.
5. Monitor and Adjust: Regularly review your social media performance to see how well your content is performing. Use analytics to understand which types of posts are engaging your audience and adjust your strategy as needed to maintain the right balance between useful and promotional content.

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