Greece holds the color of the year 2021
The “Color of Greece” campaign is an artistic homage to the captivating hues that define Greece’s landscapes, history, and culture. Created for clickongreece.com, this advertising campaign uses Pantone color cards to authentically capture and recreate the unique shades that tell Greece’s story. From the azure blue of the Aegean Sea and the whitewashed walls of Cycladic architecture to the earthy terracottas of ancient ruins and the golden light that bathes its coastal villages, each Pantone color is thoughtfully chosen to convey a sense of place. “Color of Greece” invites viewers to experience Greece’s natural and cultural beauty in a vivid new way, blending art and travel to inspire exploration through color. This campaign transforms every shade into a passport to Greece, a place where color meets tradition, history, and breathtaking scenery.
Challenge
Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.
In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.
Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.
Goal
We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.