THIS IS A LOVE STORY, A JOURNEY; A LIFESTYLE.
KALOPSIA is an audacious, progressive and ethical eyewear brand. Conceived in Athens and hand crafted in Le Jura. The ethos is poise: assertive yet approachable, the style is bold and timeless.
From Ancient Greek καλοψία (kalopsía), καλός (kalós, beautiful, lovely) + ὄψις (ópsis, sight, view), thus meaning, beautiful sight or with beautiful eyes.
KALOPSIA is a project long in the making that has materialized as a result of comprehensive experience and passion.
It all started when I was a kid, having to wear glasses, I realized how functional they actually were. Apart from enabling vision and protection from the sun, it enhanced my character. Whether I decided to hide behind them or express myself, my entire persona changed. So, I started collecting eyewear.
The intensity of my life experiences and passion for connection lead me to create a line of eyewear that manifests courage, breaking stereotypes and togetherness, while entailing efficiency. There is a thrill; a sense of freedom when you get out of your comfort zone that always intrigued me. Living from your center. Choosing your perception. Creating your reality.
This is a movement about seeing the real beauty around us.
Patricia Revised
Challenge
Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.
In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.
Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.
Goal
We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.
Shaping comprehensive brand narratives for enduring impact.
Shaping comprehensive brand narratives for enduring impact.
